Embrace mobile. Your customers use mobile, so your business needs to work in the mobile space too. Optimize your website for a better mobile experience.

Good copy goes far. From blogs to social media posts, compelling, well-written copy can go a long way. Share personal stories and success stories and create a narrative for your business online.

Instagram it. If your business isn’t on Instagram, it should be. Many of your current and future customers are there. It’s a great place to share photos, tell stories and foster connections.

Get more out of SEO. Good header tags, for instance, are a must for good overall SEO. Learn how to get more out of headers and you’ll be able to drive more traffic to your website or related webpages.